Cadence

Cadence is how often an account posts, held steady enough that an audience — and a platform's own distribution — can learn what to expect. It is a commitment level, not a single correct number.

The right cadence is the fastest one an account can sustain without the quality dropping, which is why cadence advice from one account rarely transfers cleanly to another with different production capacity.

A cadence that is technically higher but inconsistent — three weeks fast, one week silent — tends to teach a platform less than a slower, steady one.

Cadence and quality trade against each other at the margins, which is why the right number is rarely the highest one an account could technically manage — it is the fastest one that still leaves room to plan each post rather than rush it. Raising it only helps once the account can still hit its own baseline at the new pace, not before.

A common mistake is setting cadence from a rule of thumb copied off another account's schedule rather than from what the account itself can sustain at quality — a number borrowed that way says nothing about the production capacity cadence is actually a promise about.

Cadence is also the input a baseline needs to mean anything: a baseline built from posts spread across months of irregular gaps is measuring a moving target, while one built from a steady run of weekly posts is measuring the same account under close to the same conditions each time. Raising cadence without protecting the baseline it is measured against tends to add noise rather than signal.

Where it comes from

Buffer's own data-backed guide to posting frequency puts it the same way.

The best cadence is the one you can maintain while still showing up with quality content.

Read the source: Buffer — How Often to Post on Social Media.