The Rankfield blog
Short posts on deciding what to film, measuring what happened, and closing the loop between the two.
Is your content working? How to actually find out
Five ways teams answer "is our content working?", what each one can and can’t tell you, and a weekly review template that turns results into next week’s plan.
Read the postPeople swipe past your videos in the first seconds. What to change
What a normal Reels skip rate looks like, what teams try when people swipe away early, and four ways to rewrite one opening that you can copy.
The brief that gets back the video you wanted
A creator or a colleague filmed it and it isn’t what anyone pictured. What people send before a shoot, where each one breaks, and a one-page brief to copy.
A video got far fewer views than usual. How to find out why
A video you expected to do well got a fraction of your usual views. Three possible reasons, how to tell which one it is, and what to tell your manager.
They post three times as often. Should you?
What the large posting-frequency studies found, what it means when a rival out-posts you, and how to post more without filler.
How to justify a content plan to someone who does not make content
Lead with a measured gap and your own baseline, put one reason under every item, and a content plan survives a meeting with someone who does not make content.
Why not just ask a chatbot what to post?
What ChatGPT is genuinely good at in a content team, where it runs out when the question is what to film next, and when a research tool is worth paying for.
What is a good engagement rate? It depends on whose formula
The 2026 benchmark figures for Instagram, TikTok and YouTube, why they disagree, and which comparison to use with your manager and which for your plan.
Reading the accounts around you without copying them
Social media competitor analysis in one pass: what to measure on another account, what to ignore, and how to turn a gap into something you can film this week.
How to evaluate a content research tool in one week
Content tools look alike in a demo. Three questions that separate research from a list of ideas, and how to answer them on your own account in a week.
How to decide what to film next
Brainstorms, trend lists, AI assistants, your own best posts: where teams get next week’s video ideas, what each source is good for, and how to combine them.